What I Do

Data Analysis

Your data can tell a story, but to do so effectively you need both solid number-crunching and understandable presentation. In our digital-first world, it’s more important than ever. I’ve got you covered.

Strategic Communications

It’s more than just good writing. Effective strategic communications starts well before you put pen to paper, by identifying your target audience, your call to action, and how your message will be spread.

Digital Campaigning

Our digital world presents massive opportunity to mobilize the public, but it takes more than shouting into the void. Together, we can identify who your messengers are, who you need to listen, and how to reach them.

My History

  • Currently serving in communications roles for Ontario’s Solicitor General, I help lead strategy for issues management, media relations, and proactive communications. Our team worked through some of Ontario’s most challenging issues, including the provincial emergency response framework for COVID-19 and vaccine delivery, developing a whole new framework for policing in Ontario, and building the strongest animal welfare system in the country from the ground up.
  • 7+ years playing leading and supporting roles with campaigns for candidates and elected office-holders that have honed my results-driven, fast-paced communications chops.
  • As part of a 2017 thesis project, I analyzed the Canadian voting public to determine the potential depth of support for radical populist candidates. receive.
  • 10+ years experience in corporate / non-profit governance.

Educational Bonafides

Bachelor and Master of Arts degrees from the University of Toronto

Research focus on voter behaviour, including a graduate thesis on the propensity of populism among Canadian voters.

Practical Experience

Results-driven digital marketing, including boosting online organic content impressions by 40% over two quarters.

Innovative digital campaigning and organizing to influence opinion, get results, and outperform the competition.

Issues management and media relations for senior government officials, including responding to issues of national significance.

Technical Competency

Salesforce, NationBuilder, WordPress, MailChimp, Social Media business analytics, Buffer, Hootsuite, etc.

Adobe Creative Suite: Photoshop, Illustrator, InDesign.

R Statistics, SPSS, Looker, etc.

Like what you’ve been reading?

I’m not currently taking on new clients, but if you have a one-off project that you think we’d be a good match for, feel free to get in touch.

Alternatively, you can follow me on Twitter or add me on LinkedIn.